Tuesday, January 26, 2010

CEO’ public opinion

Yesterday I read an article which posed a question- What CEO should speak publicly?

CEO not only is a manager but a leader of its organisation. Whatever it speaks can influence all stakeholders of the business. Sometimes investors’ decision is based on the CEO’s public statements. Therefore it is always expected from them to articulate their statements which will have positive impact on organisations image. Can CEO speak their mind?

CEOs can speak their mind but they always have to keep in mind about their business activities. Every human has personal views towards many issues and especially business environment. Being a leader, a CEO should always think about betterment of its stakeholders. His or her small statement can become an issue. But when it comes to give personal opinion on any issue they have to articulate their statement so it becomes more balanced opinion. Then what about their freedom of expression? They can do that with their modus operandi of business. They should implement those strategies in business and corporate social initiatives which will differentiate themselves from others. Then their work speaks more about them rather than their statements. They have the choice to showcase their talent in their work but when it comes to the public address, majority of them follow traditional methods.

Can CEO eat Vadapav in public?? Of course not, it has to eat burger even in recession time and might remain hungry if quarterly growth is negative but no Vadapav under any circumstances.

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